IMVU

About the client

IMVU is an avatar social network. It offers 3D software for creation of avatars who chat in animated 3D scenes. The company enables third-party content creators to sell their virtual items, such as clothes, shoes, hairstyles, accessories, pets, and furniture for avatars. The company currently has 25 million registered users, 100,000 registered developers, and generates approximately $1.0 million in revenue each month.

Challenge

IMVU wanted to control and expand the music content on their site as well as monetize it.

Solution

appliedSB developed an initial offering which allows the user to listen to music in the thousands of public chat rooms as well as one-on-one interactions provided on its site. The users can purchase a song for a set number of streams and then must repurchase additional streams to keep hearing music. Users can also purchase MP3s of the music they hear on the site. IMVU uses appliedSB's licensed content to provide the music available to be downloaded or streamed on the site.

Result

IMVU has experienced significant usage to date even in beta. Usability and consumer-friendliness have been finely tuned to allow the user problem-free streaming and downloads