The foundation of the Mobile Community Network Enabler (MCNE) technology is to create direct relationships between business and consumer on whatever device that person is using: laptop, desk top, or mobile device. With that relationship in place, the technology will provide the purchase of that with which the target has the most interest.

The MCNE technology platform is the infrastructure that supports appliedSB's integrated mobile and web-based solutions and allows it to deliver the various applications and services requested by its clients. The platform offers a wide range of customer/fan based development tools, which appliesSB can provide to clients on a turnkey or a-la-carte basis or embed as a widget on the client's website. Applications available: