AppliedSB is able to deliver content through the Internet as well as mobile Internet with compatible carriers using the interfaces included with the MCNE platform. Currently the MCNE platform interfaces with mobile carries including Cingular, TMobile and Sprint/Nextel. Additional carriers continue to be added. More than just a platform, appliedSB offers a turnkey approach that offers brands the ability to create dynamic mobile marketing campaigns that deliver measurable results.

Russell Morgan, COO of appliedSB says, "appliedSB has created a one stop shop for 'all things mobile.' As more and more brands look to capture consumers' attention via the one device that is always with them and always on, we're building a team of resources that have the advertising, communications and technology backgrounds to help build mobility marketing programs, campaigns and implementations that complement the other elements of the brand strategy and that deliver results. And with our core Mobile Community Network Enabler platform, we have the ability to quickly and easily execute a wide variety of mobile applications, as well as build custom solutions if that's what's required."

A new mobile music service, GroupieTunes (www.groupietunes.com), turned to appliedSB to develop their service capabilities. Their site, powered by the MCNE platform, allows consumers to find and experience music for signed and unsigned independent artists, customize ringtone downloads and experience a true mobile marketplace community built around independent music and artists.

Currently a major motor oil company has partnered with appliedSB to make their upcoming raceway event more effective and interactive. AppliedSB is implementing an application to add short codes to sweepstakes advertising in order to gather mobile customer data via text messaging or a mobile internet site. In addition, appliedSB will add text messaging and mobile internet service to the company's event marketing capabilities to provide unique content and services to mobile customers. With appliedSB's "Realtime Content Management System," all information at the event will be available for customer downloads immediately and will allow customers instantaneous access to enter a Sweepstakes Program via key word messaging from their cell phones.

AppliedSB has also established a relationship with the Brand Experience Lab in New York. AppliedSB will provide the mobile components needed for any technology solutions developed by the lab for a variety of major brands. David Polinchock, Chief Experience Officer of Brand Experience Lab states, "Our alliance with appliedSB's mobile technology is a strategic and ground-breaking way to amplify both the exposure and ROI for all marketing campaigns."

By providing Mobile Marketing Services, Mobile Business Solutions and Mobile Applications, appliedSB has the resources and tools to help mobilize the marketing for any type of business, whether working directly with the brand, or through that brand's agency, as it did with MarketSource for the oil company implementation.

For more information on appliedSB or for interviews with Russell Morgan, please contact Alyssa Miller at 5WPR, 212-999-5585, ext. 232.